You should be completing your film poster deconstructions. When you have completed them, assess your success by asking yourself the following questions;
- Have you used technical language that is specific to film posters? (see film poster revision page)
- Have you covered all the aspects of representation? (see film poster revision page)
- Have you presented your deconstructions appropriately
You should also be completing your Production Workflow document. Have you presented the tasks that you need to complete in an appropriate order? You need to complete this document to demonstrate 'planning for organised use of time'.
Referring to the Success Checklist, the last criterion you need to address before moving on to the construction phase is 'referencing the way in which your product is aimed at a target audience'. To do this you need to investigate who the audience was for existing, similar products and understand a little about film classifications.
On a page entitled 'Target Audience for X' in your portfolio (where X is the title of your film), you should have the following information;
- A very brief synopsis of your film (1 very short paragraph) presenting a flavour of your film. Is it a sci-fi action film? Is it a sci-fi thriller? If you are struggling for an outline of your story, there are only 22 stories that exist, so pick one of them using this link.
- The film classification. Visit the BBFC website and examine the criteria for each age rating. Consider the content of your imaginary film and suggest an appropriate BBFC rating. Provide reasons to support your argument (levels of violence, swearing, sex, etc).
- Evidence of the target audience for similar products (existing films). Visit this Pearl & Dean website to see who the target audience was for films that are similar to yours (Pearl & Dean manage advertising campaigns in cinemas). Take a screenshot of the data and publish the audience profile data in your portfolio. Use this data to define your own target audience.
- Present a Target Audience Profile (TAP). See the example in the Mock Portfolio. Start your TAP with the sentence "This is (name) and he/she represents my target audience". Do not contradict your film classification statement (if your film is a 15, your target audience can't be 12-15 year olds!)
Here is an example target audience page; a development of the one in the mock portfolio.
Out of Hours Learning
- Update the Lesson Evaluation Document (so I know how you are doing).
- Consider a synopsis for your film.
- Read the BBFC classification guide and decide which rating would apply to your film.
- Visit the Pearl & Dean website and decide which of the listed films are similar to yours.
- Consider your TAP. Name? Gender? Age? Name? Ethnicity? Marital status? Education or job? Income? Hobbies? Film preferences? How often do they visit the cinema? Reading preferences? TV viewing preferences? Media / technology ownership?
IMPORTANT TIME MANAGEMENT WARNING
You need to have completed everything up to the poster construction phase by the end of next lesson (after 17 hours). This will leave you only a maximum of 13 hours (6.5 weeks) to complete the film poster and Evaluative Commentary. If you haven't completed the workflow and target audience documents by the end of the 17th hour, you will have to leave them and move on to the construction phase. EVERYONE WILL BE STARTING THE FILM POSTER CONSTRUCTION AT THE START OF THE 18TH HOUR! If there is some time remaining at the end, you could come back to the workflow and target audience work. Even with this suggested schedule, you will only have 3 weeks (6 hrs) to complete the film poster (including drafts) and 3 weeks (6 hrs) to complete the Evaluative Commentary. The final hour will be used for assembling your portfolios and checking your work.
