16 March 2015

Week 25 (wb 16th March)

This is the 6th week of controlled hours for Unit B321 (hours 10 & 11).

If you follow our recommended timetable, by the end of this week you will have completed your Analytical Assignment and started your Research & Planning.

Completing Your Analytical Assignment

Once you have finished your Analytical Assignment, use the Moving Image Analysis Tool to identify the key technical media language you have used in your assignment. Perhaps, circle or highlight each of the technical words you have used on your printout of the Analysis Tool. Are you completely satisfied with the amount of media language your have used?

Then, use the Success Checklist to RAG assess how well you have addressed each element of the success criteria. Do you need to add anything else to your assignment before you submit it?

Finally, read your assignment carefully. Address any spelling issues identified by the spell checker. Do all of your sentences/paragraphs make sense? Is your font size 12? How good is your presentation? I recommend that you align your text using the 'justified' option (combines left & right alignment to use 100% of the line space).

Starting Your Research & Planning

How you use the R&P time is up to you, but don't forget that you need to complete the following documents, trim them and glue them into your Individual Portfolio before starting the 'Product Construction' phase of the unit (making your film poster).
  • Identify the Production Brief
  • Proposed Production Workflow Diagram
  • Existing Film Poster Deconstructions (Technical Codes & Representation)
  • Target Audience Research
  • A Target Audience Profile
At the end of this week's lessons, you will have 19 hours left, so you need to have started the R&P before the end of the week . We recommend the following allocation of time;

Research & Planning - 5 hours (2.5 weeks)
Construction of Product (Film Poster) - 8 hours (4 weeks)
Evaluation - 6 hours (3 weeks)

Recommended Durations for Research & Planning Documents To Complete Within Remaining 5 Hours

Identify the Production Brief (including printing, trimming & glueing) : 10 mins
Proposed Production Workflow Diagram : 20 mins
Existing Film Poster Deconstructions : 3 hours (for 2 or 3 posters)
Target Audience Research : 45 mins
A Target Audience Profile Document : 45 mins

Presentation of Your Individual Portfolio
  • Leave enough blank pages for your Analytical Assignment at the start of the portfolio.
  • Then glue in the Production Brief Document.
  • Then leave a single page for your completed print product (original film poster).
  • Then leave a further 3 blank pages for your completed Evaluative Commentary.
  • The next blank page is where you start your Research & Planning. Don't forget a title for this section of your Portfolio (a full page title page if you like). The first documents I would expect to see are the Proposed Production Workflow and your Real Media Product Deconstructions (analysis of existing film posters). These will be followed by the target audience documents.
Resources

All of the resources you need to deconstruct film posters are already on this blog (see Week 11), but here is a shortcut to the Film Poster Analysis Sheet download.

Out of Hours Learning

Why not prepare your film poster deconstructions? Identify the film posters you are going to deconstruct and consider the use of technical print codes and representation.