- Extended written responses
- Scores (marks out of 10 perhaps)
You must use this feedback to demonstrate the following workflow;
EXHIBITION OF ROUGH CUT
⬇︎
AUDIENCE FEEDBACK
⬇︎
ACTIONS TO IMPROVE PRODUCT IN RESPONSE TO AUDIENCE FEEDBACK
⬇︎
IMPROVED FINAL PRODUCT
You've completed the first two stages, but now you have to analyse the feedback so that you can respond to it, suggesting improvements that you could make to your product. This is one method of achieving this aim...
Presenting 'Extended Written Response' Feedback
Here is an example of what I would do:
Q5) How could our documentary be improved?
In response to this question, 75% of those questioned suggested that improvements could be made to the soundtrack. The balance between the production music, the voice-over and the narration seemed to be their greatest concern. Most identified the use of sound effects in the reconstruction scene as a strength.
ACTION : Remix the balance between the production music, voice-over and interviewee dialogue, ensuring that every word can be heard clearly.
Presenting 'Scores' Feedback
In Excel, make a frequency table identifying what percentage of those asked responded in a particular way. Turn this table into a chart (I've use a pie chart). Don't forget to suggest some actions that may improve your scores though. Here are some examples;
ACTION : Improve the balance between the production music, voice-over and interviewee dialogue to improve overall quality of sound editing.
ACTION : Stabilise the one or two shaky shots (between 01:24 & 01:35) and increase the pace of editing during the second interview (introduce B-Roll elements) to increase the number of people identifying visual editing as good or better.
If you identify specific visual elements that need addressing, such as framing, why not add a screenshot to clearly identify the scene or shot you are going to improve? You could even annotate it to identify your action plan/improvements.
ACTION : Use the transform and crop tools to reframe this shot, leaving less headroom and making the interviewee larger (more important) in the frame.
Present your detailed analysis of audience feedback, together with action plans, on the 'Target Audience Feedback' page in your Production Log. This is a VERY IMPORTANT part of your Production Log!
